“Lemonade? They want lemonade? What has the world come to? I want burger ads on every channel, every 15 minutes. We are the home of the original burger, not some hippy health paradise. And put an advertising billboard next to the new house on the corner. I want them to crave beer every second they sit in their elegant new garden”. The new trainee manager trembles before the CEO and politely tries to point out that… “What do you mean we don't have enough staff? The human resources director reports to you. Hire more staff! Train them! But whatever you do, do not pay them real wages. I didn't get into business to become poor. And fire that discount manager, she only costs me money. From now on, we will sell gourmet burgers. The same shit, double the price. Bring my marketing director here!”
Food Chain Magnate is a heavy strategy game about building a fast-food chain. The emphasis is on building your company using a card-based (human) resource management system. Players compete on a variable city map through purchasing, marketing and sales, as well as in a labor market for key staff members.









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